The Elevate logo was designed in 2021 through several rounds of experimenting and feedback from our creative and marketing team. While designing, I wanted to make sure the logo included Electric’s signature bolt as well as our pink and blue to keep it recognizable as an Electric event.

During our first Elevate conference in 2021, I designed and edited all 11 session videos. I created all video assets including, lower-thirds name styling and speaker backgrounds with Photoshop and stitched it all together using AfterEffects.

In the following year, we utilized Hopin’s live feature. I used our brand styling to create virtual booth banner images, session break images and speaker background images.

On shoot days, I worked with our video crew to design the lighting and set to create branded environments for interviews and keynote sessions to take place.

In 2022, we held an Elevate after party for Electrons, speakers and select event attendees at The Press Lounge in New York. We transformed the space with the help of a production crew by adding bursts of pink and blue lights, vinyls, custom drink menus and creating a branded SWAG station with Elevate Yetis for attendees to take home.